Definitions

Blog – A short for Weblog and is a Web page that has short, frequent updates made to it. Similar to a Web journal or “what’s new” page.

CMS – Content Management System. A tool for managing content, usually on a Web site, that separates the design, interactivity, and content from one another to make it easier for content authors to provide content.

CSS – (Cascading Style Sheets) A language for the Web to define the style (look and feel) of a Web page. Cascading Style Sheets can define: fonts, colors, layouts, and more.

Domain Mapping – Using a custom domain such as example.com, instead of the default address you get when signing up like, example.wordpress.com

Ecommerce – The sale of goods and services on the web or through other online mechanisms.

External Style Sheet – A CSS or cascading style sheets style that is written in an external document and can be referenced by multiple documents.

Favicon or Favorites Icon – A small graphic that is associated with a page or Web site. The favicon allows the Web developer to customize the site in the Web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when a site is saved.

Hexadecimal numbers or “hex” numbers – A base-16 numbering system used to define colors on web pages. A hex number is written from 0-9 and then A-F. Web colors are written as three sets of hex pairs. The first set represents the red hue, the second the green hue, and the third the blue. White is written as #ffffff while black is #000000.

HTML or Hypertext Markup Language – The language used to write web pages.

SEO – Search engine optimization is the process of improving the visibility of a website or a webpage in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

SEM – Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.

Wireframe – A wireframe is a visual representation of a website. It allows designers and developers to present proposed functions, graphic elements, structure, and content of a website with simple line drawings.

WYSIWYG – (what you see is what you get) an editor where you primarily work with the layout and design of the page